Why Marketing Technology is Essential
Published on: 30/06/2025
Marketing is a tool as old as time, and those old school tactics show it. Today, marketing is evolving to fit into the modern world, internet and all. We have seen dramatic changes in marketing tactics, especially with the dawning use of MarTech. Marketing Technology is defined as the tools and software used by marketing departments to plan, execute, and measure marketing campaigns. With these tools, you can bring your business to the next level, by optimizing your online presence to prospective customers.
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