From Inbox to Impact: A Smarter Email Strategy for Candidate Engagement
📬 Email Sequence Strategy
Original Plan
12 emails sent weekly to nurture candidate relationships
Revised Plan
Email spacing: Every 2–3 weeks over 6 months
A mix of messaging types to maintain connection and value
Core Components
Thank You Email – Immediate follow-up after initial contact
Interest Email – Reinforce intent and highlight alignment
Newsletters – Share company/industry updates
Re-engagement Emails – Keep the line open and warm
✉️ Email Content and Structure
Length & Format: Short and punchy—3 to 6 sentences. Add HTML call-out boxes or graphics when relevant.
Candidate-First Focus: Prioritize the candidate’s needs and interests over company promotion.
Value-Added Resources: Include useful links—salary guides, blogs, success stories, company updates.
Human Element: Include quotes from placed candidates and personal success stories.
Engagement Boosters: “Did you know?” sections to share interesting company facts or insights.
💡 Content Brainstorm
Consider weaving these topics into future emails:
Company news and updates
Industry trends and data
Career development and job search tips
Interview preparation advice
Salary guides and market comparisons
Success stories from happy placements
✅ Next Steps
Adjust email timing to every 2–3 weeks
Finalize missing questions in Email 10
Revise current drafts to reflect new content ideas
Add quotes from successfully placed candidates
Continue emphasizing a candidate-first tone and structure
Use AI tools to assist in content generation and editing
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